On-page SEO is a term that makes sense on its own. It means the set of SEO techniques you use directly on the structure of your pages to make them better fit the ranking criteria of the algorithm.
To understand this, you need to know how Google and other popular search engines work.
These platforms have their own algorithms that look at each web page and give users results that are relevant to them.
Say you want to improve your digital strategy and want to know what the main types of interactive content are.
To do this, type "What are the main types of interactive content?" into Google. The algorithm goes to work as soon as you click "search."
The search engine will show you the results that have the best chance of meeting your needs, based on things like how relevant the keywords are and how trustworthy the domain is.
We talked about keywords, which are on-page factors, and authority, which is off-page.
In this way, it's easy to see that your brand needs to use all parts of an SEO strategy to get real organic reach.
Things that affect SEO on a page
If you pay attention, you'll notice that Google ranks pages based on how happy users are with them.
Since the algorithm shows articles that have relevant keywords and come from well-known domains, it makes the user's experience better.
So, it's more important for your brand to focus on promoting quality experiences than it is to know the technical and theoretical criteria for ranking.
In this way, SEO success comes from having a well-thought-out plan.
Even so, it is important to know the technical criteria. Here is a list of some of the things on the page that are taken into account by the algorithm:
- Title Tag
- Heading Tags
- Keywords
- Readability
- Page Responsive
- Meta Description
- URLs
- Internal Links
Also read: Types of Keywords for SEO that You Should Know
Why is it so important to do SEO on a page?
As you can see, on-page SEO is very important if you want to move up in the Google rankings. But what does all of this really mean?
We need to look at the big picture, which includes your brand's online reputation, reach, and credibility.
First of all, some of the on-page SEO ideas we talked about earlier are directly related to how well a brand can engage the customer.
When we talk about, say, how easy something is to read, we're not just trying to make the algorithm happy.
There are some ways that our blog posts are put together that you can see.
Some examples are text that is aligned to the left, short paragraphs, the use of images along the text, headings, and text that is bold. But, in the end, what is the point of this?
Based on research about how people use the Internet, these tips are meant to make it easier for visitors to read and understand the content.
This makes them want to read more posts and learn about different topics, which makes them want to come back on their own in the future.
On-page SEO is all about things like this. By using it, you can be sure that the user will be able to read the content and even go to other pages on your site.
So, using on-page SEO techniques is nothing more than making the experience of your customers better, which is good for your brand.
This way, your audience will share your content on their own, which will increase its organic reach and boost your ranking.
How is off-page SEO different from on-page SEO?
Before we go into more detail about how to optimise your on-page elements, let's go over the difference between on-page SEO and off-page SEO.
In the first section, we talked about some on-page SEO factors. All of them have one thing in common: you can improve them by changing the settings and content of your page.
Off-page SEO, on the other hand, is when you use partnerships, campaigns, and social media marketing to improve your SEO. If you are a beginner in SEO then you can visit Tutorials Freak for the complete SEO Tutorial for beginners.
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